How
They Pay Money
Pay Per
Impression
Here, you
are paid according to the number of times the advertiser's banner is displayed
on your site. The amount you earn is typically calculated based on the number of
thousand impressions of the banner (impressions = number of times the banner is
displayed), often abbreviated CPM (cost per thousand, with the M being the Latin
numeral for thousand). That is, $10 CPM means that you get paid $10 for 1,000
displays of the banner. In general, the amount paid is usually small, but it is
easy to earn since everytime a visitor loads the page, you earn.
Pay Per
Click
When you
are paid per click, you are only paid when visitors click the advertiser's
banner on your site. The amount paid is usually higher than the pay per
impression scheme. Whether you get a high conversion rate here depends on the
banner (whether it attracts people to click it), although in general, it has a
higher conversion rate than the pay per sale method. A high traffic site will
probably enjoy a higher click rate than a lower traffic site, although you will
probably get better results if your banners are carefully selected to suit the
target audience of your site.
Pay Per
Sale or Lead
While you
will probably get the highest payment rates with this method, it has the lowest
conversion rate of the three schemes. You will only earn if your visitors click
through the banner and either purchase an item from the advertiser or take some
other prescribed action. Like the Pay Per Click method, you get much better
results if you carefully select your advertisers to suit the target audience of
your site.